Beyond Sleep is a digital conference focused on the neuroscience of sleep and its impact on the brain. Using After Effects, I created animations that visualize neural activity during different sleep stages, highlighting memory consolidation and brainwave patterns. These engaging visuals simplify complex scientific concepts, demonstrating how digital tools can bring brain activity to life in an informative and visually captivating way.
Final Animation
Combining modern design with clear, straightforward visuals that resonate with this demographic. Its clean and professional style reflects the conference's commitment to advancing digital neuroscience while remaining accessible and engaging. The animation aligns with the Beyond Sleep brand by emphasizing innovation and clarity, while its smooth transitions and thoughtful pacing ensure the message is communicated effectively to a mature audience, making complex concepts both approachable and memorable.
This style guide is designed to help attendees and partners seamlessly incorporate the Beyond Sleep Digital Neuroscience brand into their projects. It serves as a comprehensive resource, outlining the brand's identity and offering clear dos and don’ts, along with specific guidelines for accurately representing the conference’s image and values.
Style Guide
This process documentation outlines the steps taken throughout the Beyond Sleep Digital Neuroscience conference project. It provides a detailed overview of the planning, development, and execution phases, offering clear insights into the methodologies used and the decisions made to ensure the project's success.