Local Rebrand

This project focuses on revitalizing the Pleasant Lake Pub, a local establishment in my hometown struggling to attract customers. Recognizing its potential and its important role in the community, I aimed to rebrand the pub to enhance its appeal and reconnect with existing patrons and new visitors. The goal is to create a fresh identity that highlights its unique offerings, fosters community engagement and ultimately boosts customer loyalty.

Style Guide

This tool was designed to assist clients in seamlessly integrating brand assets into their own projects. The style guide serves as a comprehensive resource, outlining the brand's identity and providing clear dos and don’ts, along with specific guidelines on how to accurately represent the brand.

Process Documentation

This document outlines the project execution steps, providing a clear roadmap from start to finish. It details methodologies, collaboration, and key phases, serving as a vital reference for maintaining efficiency and clarity throughout the project.